Aurum PropTech to Acquire Housing.com Parent in ₹458 Crore Share-Swap Deal

Aurum PropTech to Acquire Housing.com Parent in ₹458 Crore Share-Swap Deal

MUMBAI — In a massive consolidation move reshaping India’s digital real estate sector, listed player Aurum PropTech Limited has approved the acquisition of a 100% stake in Locon Solutions Private Limited, the parent entity of leading property marketplace Housing.com.

The cashless transaction, valued at ₹458.06 crore, will be executed entirely through an all-equity share swap. The deal is expected to close by September 30, 2026, subject to shareholder and regulatory approvals.

Breakdown of the Deal Structure

Under the terms of the binding agreement, Aurum PropTech will acquire 100% of Locon Solutions’ paid-up share capital from Singapore-based REA India Pte Ltd on a fully diluted basis.

• The Share-Swap Mechanism: Rather than a cash outlay, Aurum will discharge the ₹458.06 crore purchase consideration by preferentially allotting 1,97,93,309 fully paid-up equity shares (face value of ₹5 each) to REA India.

• The Valuation Price: The shares are priced at ₹231.42 per share. These new shares represent approximately 20.5% of Aurum's expanded post-deal share capital.

• REA India’s Major Stake Expansion: Following the preferential allotment, REA India’s equity stake in Aurum PropTech will jump from its existing 5.54% to 24.90%, making REA the largest non-promoter strategic shareholder in the company.

• Promoter Capital Infusion: Alongside the acquisition, Aurum PropTech’s board approved the issuance of 51 lakh fully convertible warrants to its promoter, Aurum RealEstate Developers, at the same price of ₹231.42 per warrant. This move will inject up to ₹118 crore in cash into the company, bringing the promoter group's fully diluted holding to 41.17%.

Housing.com’s Explosive Growth Metrics

Locon Solutions (Housing.com) has shown phenomenal growth trajectory over the past three fiscal years, acting as a high-traffic consumer engine:

Housing.com commands a staggering 58 million average monthly traffic and 12 million monthly active users (MAUs), solidifying its position as one of India's go-to digital property discovery engines.

Building an Integrated, AI-Native PropTech Ecosystem

The acquisition of Housing.com fits seamlessly into Aurum PropTech’s aggressive buy-and-build strategy. Over the past three years, Aurum has steadily snapped up key pieces of the Indian real estate value chain:

• NestAway (Rental platform, acquired in 2023 for ₹90 crore)

• HelloWorld (Co-living & student housing)

• Sell.do (Real estate CRM & sales automation software)

• PropTiger (Digital brokerage, acquired from REA Group in July 2025 for ₹86.45 crore)

By adding Housing.com's B2C traffic giant, Aurum aims to merge top-of-funnel property search with bottom-of-funnel transaction, renting, and CRM software.

In an official statement, Ashish Deora, Founder and CEO of Aurum Ventures, explained the vision:

"Bringing marketplace and transactions together on one platform will create compounding synergies that will drive the next phase of value creation. The real power lies in the data flywheel as Housing and Aurum platforms work together... setting a new benchmark for how real estate is discovered, transacted, and serviced in India."

By unifying these platforms under a common AI and data-operating framework, Aurum plans to streamline the entire property lifecycle—from search, matchmaking, and pricing to transaction fulfillment, rentals, and asset management